What are the next steps to launch your loyalty program?
So, you have created your loyalty program and you hopefully have followed most of the advice from our blog post “The 4 key ingredients to design a successful loyalty program”. What are the next steps? Following the steps to properly design your loyalty program was the first step, now you need to make sure that you make your customer aware of your loyalty program, monitor its performance and adjust as well keep in touch with your customers. We have listed below in more details each of these points.
Visibility is the third item on this list, but it is equally important as the first two. No customer will join your loyalty program unless they know about it and it is your job to make that happen. Some easy ways to do that are:
Some other ideas that could help onboard customers:
As this ingredient is so important, we have created a full blog post to help you out. So, if you want to go into more details please read our post “Best Ways to Onboard your customers” for more details.
Onboarding a customer to your loyalty program is the first way to increase their loyalty but keeping in touch with them can significantly increase their lifetime value. Imagine that you are out with friends trying to decide where to go for dinner tonight and a message comes on your phone from one of the places you love with a nice image of their amazing burgers. You haven’t visited for a while and now you got an offer for a free drink with every burger you buy. They even made it sharable by telling you that they love friends so if you come with your friends they all get a free drink with their burgers.
How does that sound? How much more likely is it that you will go there tonight?
The classic paper stamp cards did not provide you with the option to reach back your customers, but with the technology innovation, loyalty programs like Yollty make it super simple for you to reach back your customers with news, offers, etc. The customer database that you are building with your loyalty program is worth gold but only if you take advantage of it!
Bonus Point: Try to keep some element of surprise when possible. When was the last time you received a notice from the post that a package is waiting for you, but you did not know what it was? Most people can’t resist this type of emotional rush to go and check out what is it. But be careful not to use this tactic with an insignificant reward or your customers will feel deceived and it will have the opposite results of what you wished for.
Following the advice in this post will increase significantly your chances to have a successful loyalty program but most probably you won’t get everything perfectly right on the first time. Every business is different, and we can’t overstate the importance of monitoring and adjusting your loyalty program based on the results you are getting.
We recommend that when you start your loyalty program you create a list of key performance indicators (KPIs) that you want to measure over time. For example, the number of members that join your loyalty program, the number of active members every month, frequency of visits of loyal customers, etc. This way you have a way to measure the impact of the changes you will make over time, your marketing activities, etc. By using a loyalty program like Yollty a lot of these KPIs are already prebuilt in the dashboard and you can always go back in time to see how your loyalty program is evolving.
In addition, another way to improve your loyalty program is by listening to customer feedback. Asking questions regarding your loyalty program is a good way to get to know what your customers think about it and what changes they would like to see.
Whether you are just thinking about it, already started or even an expert, have a look at our articles, you will definitely find some helpful information.
Loyalty programs are a great idea whether you own a single location or a restaurant chain. The game for your business can be entirely changed by a properly implemented customer loyalty program that makes use of the major developments in restaurant technology. Additionally, it increases customer retention and the return on investment of your restaurant marketing efforts.
You have members in your program and even loyal customers? In this article, discover how you can turn your members into ambassadors and how to make sure you make the most out of your community!